Leadership
Gemma Craig
Client Services Director
She has held senior client leadership roles at Critical Mass, Huge and CXpartners — placing UX and human-centred design at the core of her practice.
As Global Account Director at Ogilvy & Mather, she led blue-chip brand accounts including Unilever, American Express and Nestlé. Across her career she has partnered with brands such as Salesforce, Samsung, Microsoft and Deliveroo to connect brand thinking with digital experience.
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