A Fresh Digital Journey

Partner story – JET Local

Fuelling the future of JET

JET Local, owned by Phillips 66 Limited, is a network of forecourts across the UK, providing quality fuels and essentials for the past 70 years.

Athlon was commissioned to revamp their website, focusing on a refreshed brand, optimised user experience tailored to known user behaviours, enhanced support for national campaigns, and more content to share the personal stories of their dealers and communities.

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Deliverables

Experience Strategy
UI Design
UX Design

SEO Optimisation

Website Development

Enhanced user journeys

With a mission to keep the country moving, we created an easy-to-navigate mobile-first site that prioritises users looking for their nearest station.

We wrote a custom API that allows users to find their nearest station using geolocation, and easily search by postcode and fuel type.

Motion-based UI design

We designed dynamic movement into the UI, creating a fluid experience and a sensation of smoothly travelling through the website pages.

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