Insight is beautiful
Fundpath – B2B Fintech SaaS platform
Built from zero: brand, product and platform
The challenge
The investment distribution market had a mismatch problem: sellers pitching without signals, buyers receiving without relevance.
Fundpath’s founders had identified the fix, but the product didn’t exist.
They appointed us to build it.
Why it was brave
The investment industry rarely embraces disruption. We designed Fundpath to feel familiar enough for conservative wealth managers, yet different enough to change behaviour.
Our impact
- 12 months to first wave of wealth management adopters
- $5.3m investment round from Fuel Ventures
- Recognised by National Technology Awards, British Data Awards, SeedLegals Startup Awards
Our Expertise
Brand Strategy
Brand Messaging
Identity Systems
Brand Guidelines
Experience Strategy
UX Design
Design Systems
Engineering
Enterprise software has no excuse for being hard to use
How we thought about it
Fund managers are consumers too. We applied the same design discipline that makes Monzo and Spotify feel effortless to a platform handling serious professional data.
Because enterprise software has no excuse for being hard to use.
What we did
- Led a product strategy phase with the founding team
- Designed the service architecture for fund buyers and fund sellers
- Built a design system that could scale across products
- Created APIs to aggregate real-time data and drive automation
- Engineered the full product ecosystem: mobile app, desktop platform, admin portal
How we applied our expertise
Product Strategy
Fundpath had a founding team with a clear fix for a broken market. We defined the product vision and built the roadmap from zero to a live SaaS business.
Brand Identity
We created the full visual identity for Fundpath. Built to stand out in a sector where most platforms look identical, it signals both credibility and modernity to a conservative professional audience.
Design System
We built a single design system spanning FundpathGo (mobile), Fundpath Pro (desktop) and the admin portal. Every component was designed to scale and built for a product that was always going to grow.
Product Engineering
We engineered the full product ecosystem: FundpathGo for on-the-go preference management and real-time buyer intelligence, Fundpath Pro delivering verified wealth manager data and engagement analytics. The admin environment ties it all together.
Our Impact
12 months to first wave of wealth management adopters
$5.3m investment round from Fuel Ventures
Recognised by National Technology Awards, British Data Awards, SeedLegals Startup Awards
“Working with Athlon has been an extraordinarily rewarding experience. Not only did they deliver technically above expectations but played a key role in ensuring our own thinking evolved in a better direction.
I have no hesitation in recommending the Athlon team to any size of business.”
— Tom Porter, Chief Technology Officer, Fundpath
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Let’s talk
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